It goes much further than this though, because slots have remained on top for a long time, and it doesn't look like they're going anywhere any time soon. The idea of risk versus reward causes scientifically proven changes to our brain's chemistry, releasing dopamine and giving us the thrill that all gamblers recognise.
In the simplest terms, online slots are popular because gambling is popular. To understand why the number of slot sites continues to grow in the UK, we must first look at online slots themselves – and why they're so popular.
